The problem
The DeHaats and Plantixes of the world are reactive Q&A boxes or product catalogues. They forget you the moment you close the app. They sell you inputs. They speak English first.
Meanwhile, a small farmer in Vidarbha or Thanjavur or Pratapgarh is making twelve-month decisions: which crop next kharif, how to fix a soil that's losing organic carbon, when to harvest before the mandi price slides.
Those decisions deserve a partner that remembers.
How it works
Phone number + OTP. No documents, no fees, no agent visits. Pick your language and your state. You're in in under 90 seconds.
Pin your fields on a map, snap your soil-health card, list what you've grown the last few seasons. Mitra builds your farm's living memory from day one.
Press the mic, ask about a leaf, a price, a plan. Mitra answers in your language, remembers what you said yesterday, and never tries to sell you a product.
What Mitra does
A working farm doesn't fit in a Q&A box. Every Mitra feature is built around the seasons.
Snap any leaf, fruit, stem or flower. Mitra identifies the disease with its scientific name, explains what she sees, and gives you a split plan.
On-device TFLite + expert vision AI
Press the mic, ask anything. Mitra replies by voice and text in your language — short, specific, always ending with one clear thing to do today.
Bhashini + Sarvam · multilingual LLM
Every crop recommendation comes with a personalised 6–10 stage plan. Sowing window. Irrigation. Fertiliser doses. Pest watch. Harvest.
Soil-aware · state-specific · multi-year
Weather, NDVI vegetation index, mandi prices pinned to your exact field — not a generic district average.
Proactive interventions — cover crops, green manure, lime correction — surfaced when your soil report says it's time.
Chat with neighbouring farmers about local conditions, with AI-powered safety on scam, abuse and PII sharing.
Voice-log every spray, expense, sale, observation. Mitra organises it into your annual P&L without paperwork.
PM-Kisan, PMFBY, state subsidies — Mitra checks what you're eligible for and walks you through the application.
Live mandi rates for your crops, plus a forecast so Mitra can tell you when to harvest and when to wait.
Why KisanGyan
Where we serve
Tri-region simultaneous launch — Maharashtra, Tamil Nadu, and the 10-state Hindi belt. Designed for 28 states and 15+ languages from day one. No second-class regions.
Karnataka + Telangana next · Pan-India by month 24
Built with farmers
Three regional partners run continuous field research — talking to real small farmers about what's broken, what's working, what's missing. Their feedback is the roadmap.
Cotton, soybean, grape and tomato belts. Field partnerships with PDKV Akola, MPKV Rahuri and ICAR-CICR.
Paddy, sugarcane, coconut, turmeric, banana. Partnerships with TNAU Coimbatore and ICAR Sugarcane Breeding Institute.
10 Hindi-belt states. Partnerships with GBPUAT Pantnagar, CSAUAT Kanpur, IARI Delhi, JNKVV Jabalpur, CCS HAU Hisar, RAU Pusa.
Partner research institutions across launch states:
PDKV Akola · MPKV Rahuri · ICAR-CICR · TNAU Coimbatore · ICAR-SBI · GBPUAT Pantnagar · CSAUAT Kanpur · IARI New Delhi · JNKVV Jabalpur · CCS HAU Hisar · RAU Pusa Bihar · MPUAT Udaipur · IGKV Raipur
Roadmap
Closed-beta today, pan-India in 24 months. Trust before transaction at every step.
Now · Closed beta
12 states live. Bi-weekly partner-led farmer cohorts feeding the product team. The three flagship features ship working in 4 languages.
Month 3–6 · Public beta
Mitra Consult — one-tap voice escalation to a human agronomist when the model is unsure. End-to-end voice onboarding so the keyboard becomes optional.
Month 6–12 · Mandi Linkage
Live mandi prices, harvest-timing recommendations, and direct buyer connections (still no commission on input sales — Mitra stays free of conflict).
Month 12–18 · Credit Assist
Kisan Credit Card eligibility checks, documentation help, and scheme application walkthroughs.
Month 24 · Pan-India
Karnataka and Telangana at month 9, then progressive expansion. Carbon Credits and Equipment Marketplace modules unlock once Mitra has 6+ months of farmer trust.
FAQ
Try Mitra
Beta APK for Android 6.0+. Sign in with phone + OTP 123456 during closed beta. We will swap to MSG91 OTP when we open public access.
If your phone says "Blocked by Play Protect", briefly disable it in Settings → Google → Security → Play Protect, install, then turn it back on.
Partner, investor, or institutional research interest?
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